Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and even more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a web site, utilizing pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security procedures. This supplies a lot more exact information and an extra full picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking enables organizations to bypass these restrictions and offer accurate, consistent information that is less susceptible to disturbance.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. As an KPI tracking software example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing web internet browser limitations. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information monitoring and gives companies more control over transmission, making it typically a lot more dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and advertisement blockers.